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Pop star Chappell Roan is taking her message of queer joy and turning it into real-world action. The “Good Luck, Babe!” singer has officially launched The Midwest Princess Project, a new non-profit initiative aimed at supporting trans youth and uplifting LGBTQ+ communities across the country.
The project was made possible thanks to the $400,000 Roan raised through her Visions of Damsels & Other Dangerous Things pop-up shows earlier this year. The events, which celebrated her rising stardom and theatrical flair, drew massive crowds and raised funds through ticket sales, merch, and donations — all of which will now go toward organizations making a difference for queer youth.
“I am so excited to announce The Midwest Princess Project!” Roan said in her official announcement. “These funds will be donated to incredible organizations making a positive impact for trans youth in their communities.”
According to a statement on her website, the project’s mission is to create “action, care, and connection” by helping grassroots organizations that provide mental health support, safe spaces, and educational resources to trans and LGBTQ+ individuals. “At the center of everything Chappell does is her quest to bring queer joy to the world and give back to the community of fans who have lifted her up,” the statement reads.
Roan has long been a vocal advocate for equality and self-expression. At her concerts, fans can often find information tables set up by local LGBTQ+ centers, voter registration groups, and mental health organizations. She’s made it clear that her shows are more than just performances — they’re safe, inclusive spaces where everyone can feel seen and celebrated.
Speaking at her sold-out show in Pasadena, California, earlier this month, Roan reflected on how the project and her tour have given her a renewed sense of purpose. “I wasn’t going to do a U.S. tour until the very last minute,” she told the crowd. “Then I remembered why I started doing this — to bring queer people joy and tell them that it’s OK.”
Roan got emotional as she opened up about the struggles she faced last year. “I was really questioning, ‘Why am I doing this to myself? I’m so sad. I feel so left out and awkward all the time,’” she said. “But then I started performing again, and it all made sense. There’s so much ugliness in the world — and then there’s this. The only thing that matters to me now is joy, peace, and safety.”
She ended her speech by reminding fans that The Midwest Princess Project isn’t just for queer audiences — it’s for anyone who needs a sense of belonging. “You are cherished for everything that you are,” she said. “Even if you’re not queer, I hope you know that you’re included. Thank you for supporting me and supporting each other.”
The initiative marks another major milestone in what’s been a breakout year for Chappell Roan. Her debut album, The Rise and Fall of a Midwest Princess, earned critical acclaim and helped cement her status as one of pop music’s boldest new voices. With The Midwest Princess Project, she’s proving that her artistry goes far beyond the stage — it’s about building a movement rooted in love, self-expression, and community.
According to Them and Pollstar, funds from the project will be distributed to a network of U.S.-based nonprofits focused on trans healthcare access, queer youth outreach, and suicide prevention. Roan’s team is also developing a digital hub where fans can learn about volunteer opportunities, LGBTQ+ advocacy, and local events tied to the project.
Roan summed up her vision best: “When you’re here, you’re safe. You can be whoever you are tonight.”